Decision Management for Retail: Support for marketing, merchandising, credit management and fraud detection
In addition to coordinating their interactions with manufacturers, retailers apply Fair Isaac Decision Management to drive a Customer Centric approach to their business.
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Customer Centricity involves designing and delivering the marketing, sales, and service experience to distinct market segments in very different ways. Decision Management helps retailers apply Customer Centric approaches consistently across the organization, and is an important contributor to same‑store sales growth.
· In marketing, Decision Management helps retailers more precisely target and tailor offers and messages to acquire, develop and retain profitable customer relationships.
· In merchandising, insights from Decision Management help retailers offer consumers an appealing, well‑priced assortment of merchandise that maximizes the productivity of shelf space.
· In fraud and loss prevention, Decision Management's analytic capabilities can minimize theft and fraud losses without undue effects on customer and employee goodwill.
· And in financial services, Decision Management applications can facilitate retail sales through associated offers of credit, while minimizing losses due to bad debt.
In addition to the general capabilities of Decision Management, Fair Isaac has specialized expertise and offerings in Retail Marketing, Merchandising, Store Credit Management, and Online Fraud Detection.
Stay on top of developments in Decision Management and retail
Keep up to speed with day-to-day events in the interaction between Decision Management and retail through regular postings in the retail category of the EDM Blog.
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